Design / Full Service
Merion Residential
VisualizThis developed a comprehensive suite of marketing collateral for over 20 distinct properties, including print and digital brochures, posters, business cards, letterhead, and flyers. The collateral was designed to support ongoing marketing efforts and enhance the properties' brand identities.
Branding
To successfully rebrand Merion Residential, VisualizThis conducted a thorough investigation into the organization's values and culture. This involved in-depth interviews with the company's founders, employees, and stakeholders to uncover Merion's "secret sauce" - their distinctive brand values, personality traits, and approach to problem-solving. Using this insight, we distilled Merion's true brand essence to create a comprehensive rebranding strategy.
II.
Color + Typography
Departing from traditional corporate color schemes, the use of bright neon green is a refreshing departure that complements the gray color scheme exceptionally well.
III.
Conclusion
At the heart of Merion's visual identity is its new logo, which immediately catches the eye. In addition to the logo, new colors, fonts, photography, and icons were carefully selected and implemented to create a cohesive and modern look and feel for the brand. The rebranding elements were meticulously documented in Merion's Brand Book for future reference.
