Design  /  Identity

Comcast Spotlight

I led the redesign process for the sales collateral and branding assets of the advertising division in a national cable company, implementing a complete overhaul to update them with modern design and messaging standards.
Scroll Down

Identity Update

When tasked with creating a distinctive identity for a division of an established brand, VisualizThis guided the key stakeholders of Comcast Spotlight through a comprehensive discovery process to determine the division's desired essence and personality. Based on these insights, we developed a strategy for creating content and assets that align with the division's goals and brand identity.

Role
Creative Direction, Art Direction, Graphic Design, Video Production
Deliverable
Campaign Concept + Strategy, Key Visuals, Creative Direction, PowerPoint + Pitch Decks, Video + Graphic Design