Identity Update
When tasked with creating a distinctive identity for a division of an established brand, VisualizThis guided the key stakeholders of Comcast Spotlight through a comprehensive discovery process to determine the division's desired essence and personality. Based on these insights, we developed a strategy for creating content and assets that align with the division's goals and brand identity.
![](https://visualizthis.com/wp-content/uploads/2020/06/Comcast-Folder-03.jpg)